postheadericon QR code marketing

Custom QR code marketing

Its here to stay and it ain’t going away.  QR codes, which are bar code scanning, are the i.d., name badge, identifier, connector, product, business card transfer and networking way to do business.  Now that doesn’t even cover what it can do for your product, getting an email sent direct with bar code scanning, directing people and contacts to your landing page(s).  They literally generate business!  Customize and design a qr code with various colors if you want.  It has many options and has raised the bar on how we will be doing business until the next greatest idea comes along.

This technology has been around for over 12 plus years and mainly was utilized in Asia and Japan before catching fire here in the U.S.  The more I see the opportunity that qr codes offer, the more I realize you can’t exist without them.  They work with everything you have to market.  Generate your very own QR code by visiting here. If you need more info or want them to work for your business, Smart Task Marketing can help you implement a qr campaign for your products or service.

postheadericon Shopping Cart Abandonment

Shopping Cart e-commerce and check out

Just a thought from experiencing the ever so daunting task of figuring out why people use your ecommerce site and end up not checking out.

  • Some people run out of time
  • Don’t feel secure with their purchase
  • Feel the need to shop elsewhere
  • Have looked elsewhere and want to go back and check prices
  • Paralysis by analysis which is instant buyers remorse.

The best way to control closing the sale is to make sure your site shows a trusted payment gateway source. Recognize you have the https listed above in your url.  Go to your site periodically as a shopper and make a purchase all the way up until check out. Does your site give a buyers confidence? Is it clean and neat?  Are major credit cards accepted?  Fix the errors if any and remember, you only get one chance to make a first impression.

postheadericon Custom facebook fan-business pages

Custom Facebook Fan / Business Pages

Custom Facebook business and fan pages are definitely worth the investment. Considering that searches are now bringing Facebook SEO results to the top of search results, plus the fact that there are over 500 million people on Facebook, why miss out on putting your business where the people are online?

You can achieve favorable results and gain exposure quite quickly with your a custom Facebook business | Fan page. If you have a business in Sarasota or the surrounding Gulf Coast and want to utilize the power of Facebook’s presence, contact me and lets implement a plan.

postheadericon What you don’t know

You probably didn’t even know you were actually reading a blog. It didn’t look like a blog, smell like one or feel like a blog.  WordPress designed templates are so customized these days and with the ability to install right to your root folder for your site, why wouldn’t you utilize this monster for your web site?  Google gets a hard-on since when it sees its a WordPress blog platform.  wordpress blog platform is the best stuff out there

Barring you don’t have a extensive database web initiative, your business or brand shouldn’t really be doing anything outside of putting all your eggs in one basket with a WordPress site.  I’ve been using Joomla! for over 2 years now and from what I”ve seen, I can achieve far more success in rankings and efficiency with WP than J! in just 4 months time.  Now I”m not knocking Joomla! at all.  I still use it and some things I use on Joomla! can’t yet be done inside WP.

So this is what I say, install your core site as a WP site, then create  a new sub-directory for your Joomla! design and you can work back and forth with two uniquely different designs, making the end user delighted to have such a unique visual and informative experience.

Thats my take, whats yours?

postheadericon Photos and web design

These are some great examples of what top notch photography can do for a site.  Not to mention all the Adobe Flash that makes these sites work.

One should never be without a good camera in their daily ventures.  Stock pile photos every chance you get.  I’m not disciplined and I should be taking more photos.  Anything and everything is worthwhile.

postheadericon HTML Newsletter Project

I’m currently putting together the design and layout for a major email html flyer campaign for Atchley International Realty. Atchley International Realty is based out of Sarasota & Lakewood Ranch and is looking to recruit real estate sales agents for its firm. With an upscale image, “Atchley” is sure to have a dominant presence in the real estate market within the coming months.

email newsletters and email flyers from Smart Task Marketing Sarasota web design and marketing

Get smart with email newsletters

The flyer was created from existing graphics and uploaded to the ecampaignpro.com website. I utilized the design and layout with my html editor and created links for the intended recipients to contact the company. It is estimated that some 4,000 emails will be sent out over the next 5 days. A routine campaign will continue evey week.  Stay tuned for more news…

postheadericon Video Search Tools

Video is a powerful tool to convey your message, product or presentation to your core customer fan base.  There’s no better way to do it other than utilizing the Google tools available to you today. 

We recommend you watch this video posted from the Google Video Blog on the steps to achieve optimal site ranking from your video. Click here: Introduction to Video Sitemaps

Or watch here:

postheadericon Write it yourself

One way to make sure your content is not being ripped off is to visit Copyscape. This is a fabulous site to see if you haven’t been part of  plagiarism.  Search engines don’t like it when that happens and neither would you if someone took your story.

I use Joomla! and found a module that protects against right click copy and it works fine against people pulling your content.  Sure you could go into the source code to get it, but by the  time you eliminate the code, you could have just written it yourself.

postheadericon User Friendly vs. Search Engine Friendly

A recent conversation with a friend of mine was about over hauling his existing site for his company. He surprised me when he said he didn’t need the site to be search engine friendly, he wanted the site user friendly. Now I know that unless you have a dedicated fan base of visitors and you’re on auto pilot for traffic, you have to realize you can’t get one without the other. Site abandonment means less time on your site and off they go, and of course, if they can’t find you in the top rankings then they won’t visit you at all.

You can’t be in this business as a web designer and SEO specialist without building and optimizing a site to achieve success in both of these categories. Even a top viral video has to have some meta behind it to be found when a search begins.

postheadericon Video Opportunities

Sarasota web marketing and blog designWhen you think about it, today’s possibilities to promote or advertise yourself didn’t exist 10  years ago.  You can virtually propel yourself into rock star status if you’re clever enough to go viral in your marketing efforts.  YouTube and numerous video portals exist for your own self-achievement.  If you’ve always wanted to succeed, whats holding you back?