Shopping Cart e-commerce and check out

Just a thought from experiencing the ever so daunting task of figuring out why people use your ecommerce site and end up not checking out.

• Some people run out of time
• Don’t feel secure with their purchase
• Feel the need to shop elsewhere
• Have looked elsewhere and want to go back and check prices
• Paralysis by analysis which is instant buyers remorse.

The best way to control closing the sale is to make sure your site shows a trusted payment gateway source. Recognize you have the https listed above in your url.  Go to your site periodically as a shopper and make a purchase all the way up until check out. Does your site give a buyers confidence? Is it clean and neat?  Are major credit cards accepted?  Fix the errors if any and remember, you only get one chance to make a first impression.